Freelance Ecommerce SEO Expert for UK Online Stores
I’m Praveen Selva, an independent ecommerce SEO consultant. I help online stores fix crawl and indexation problems, build category and product pages that match buyer intent, and grow organic revenue. You work with me directly, and you get a daily work report.
How I approach ecommerce SEO
Ecommerce SEO is different from SEO for a brochure site. Your store can have thousands of near-duplicate URLs from filters, sorting, variants and pagination, products that go in and out of stock, and revenue that depends on category pages as much as on product pages.
My approach is revenue-led. I work out which categories and products carry the most margin and search demand, make sure Google can crawl and index them cleanly, and then build pages that rank and convert. The measure is non-brand organic revenue and conversion rate, not just rankings.
What I do as your ecommerce SEO specialist
Technical SEO for ecommerce
- Crawl budget and index bloat analysis, including faceted navigation, parameter handling and internal search URLs
- Canonicalisation for variants, filtered URLs and duplicate product paths
- Pagination,
robots.txt, XML sitemap andnoindexstrategy - Log file analysis, JavaScript rendering checks and server response errors
- Core Web Vitals (LCP, INP, CLS) fixes for category and product templates
How I improve your store’s sales and performance
- Baseline. I set up Search Console, GA4 and ecommerce tracking so we’re measuring non-brand organic revenue, not just sessions.
- Find the leaks. The audit shows where crawl budget is wasted, which pages are thin or duplicated, and which high-value pages are under-ranked.
- Prioritise by revenue. Fixes are ranked by likely revenue impact against effort, so the most valuable work happens first.
- Fix the foundation. Technical and architecture issues come before content, because content on a poorly crawled site underperforms.
- Build the pages that rank. Category and product templates, content and internal links that target the right keywords and intent.
- Track and refine. I watch impressions, CTR, rankings, conversion rate and revenue per page, then adjust.
Key metrics I track: non-brand organic clicks and revenue, category page rankings, indexed vs submitted pages, crawl stats, Core Web Vitals, and conversion rate by landing page.
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How I rank category and product keywords
I aim to move your most valuable keywords up the results by:
- Mapping one primary keyword and intent to each category, so pages don’t compete with one another
- Building topic clusters of category, subcategory, product and guide pages linked by purposeful internal links
- Optimising for SERP features such as product rich results, review stars, image packs and “People also ask”
- Improving title and meta CTR where you already have impressions
- Strengthening E-E-A-T signals with real reviews, clear delivery and returns information, authored guides and a transparent About page
No one controls Google, so I focus on the inputs I can control and report honestly on the results.
What my ecommerce SEO audit covers
Ecommerce SEO Audit Checklist
| SEO Area | What I Check |
|---|---|
| Crawling & Indexing | Crawl budget, index bloat, URL parameters, faceted navigation and orphan pages. |
| Site Architecture | Category depth, URL structure, internal linking and pagination. |
| On-Page SEO | Title tags, meta descriptions, headings, content and images across category and product templates. |
| Duplicate Content | Product variants, filtered pages, canonical tags and product feeds. |
| Structured Data | Product, Offer, Review and Breadcrumb structured data validity. |
| Performance | Core Web Vitals, JavaScript rendering and mobile user experience. |
| Content Strategy | Competitor content gaps, buying guides and search intent coverage. |
| Authority & Backlinks | Backlink profile, potentially harmful links and link-building opportunities. |
| Analytics & Tracking | GA4 ecommerce events, conversion tracking and Google Search Console setup. |
Ecommerce website migration SEO
Platform and domain migrations are where stores most often lose organic revenue. My process:
- Pre-migration benchmark. Crawl the current site and record rankings, traffic, revenue, indexed URLs and top-linked pages.
- URL mapping. One-to-one 301 redirect map for every category, product, blog and resource URL that has traffic or links, with no redirect chains.
- Staging review. Crawl the staging site for indexability, canonicals, metadata, schema, internal links, hreflang and performance before anything goes live. The staging site must be blocked from indexing and unblocked at launch.
- Launch checks. Verify redirects,
robots.txt, XML sitemaps, canonical tags and tracking immediately on launch, and submit the new sitemap. - Post-launch monitoring. Daily checks on crawl errors, indexation and rankings for the first weeks, with fixes for lost or misrouted pages.
- Recovery plan. If something drops, I identify the cause and fix it quickly.
I’ve handled platform work on WordPress, Shopify and Magento sites.
I done ecommerce website (melbournebathrrom.com) wordpress to shopify by successfully without ranking and traffic drop.
Platforms I work with
- Shopify: duplicate product URL paths, collection and tag page handling, theme and app-bloat speed issues, metafield-driven schema
- WooCommerce / WordPress: plugin conflicts, faceted filters, schema, caching and Core Web Vitals
- Magento: layered navigation, crawl control, large catalogues and performance
- Custom builds: technical audits and developer-ready recommendations
150% increase in organic traffic for Pandiya Travels] in 3months.
best travels in madurai keywords moved to page 1 for pandiya travels.
Experience behind this service
Multilingual ecommerce SEO, LycaDigital (2023–2025): I led technical SEO and content strategy for ecommerce sites serving Europe, North America, Asia/Oceania and Africa, across Spanish, Portuguese, Dutch, French and Swedish markets. Monthly organic traffic grew from 50K to 60K through technical optimisation, content improvements and keyword strategy. I ran organic campaigns alongside product, Meta Ads, affiliate, design and development teams, and delivered weekly reporting to country managers in Adobe Analytics.
Ecommerce and technical SEO for 18 clients, DOT Mappers (2022–2023): I managed technical and content SEO for 18 Australian B2B and B2C clients, optimising WordPress, Shopify and Magento stores. I ran audits, fixed crawl, speed and ranking issues, and improved conversion rates by up to 20% through CRO-focused page and content work.
UK client SEO, AvavaVentures (2019–2022): I ran SEO for agency clients across the UK, USA and India, reaching first-page rankings and 12K monthly organic visits for UK clients, and top-3 local rankings for several clients.
Why choose me as your freelance ecommerce SEO consultant
- Direct access. You deal with me on every call and update, not an account manager.
- Ecommerce-specific experience. Multilingual stores, WordPress, Shopify and Magento, and large-scale technical work.
- Technical depth. Crawl, indexation, schema, Core Web Vitals and migrations are core to how I work, not add-ons.
- Commercial focus. I prioritise by revenue and report on conversions and sales, not vanity rankings.
- Daily reporting. You see what was done each day and why.
- Low risk. First month free, with no fixed 12-month contract. You pay after your first lead.
- Honest communication. I won’t sell you work you don’t need.
Ecommerce SEO pricing and engagement
| Service | Price | Details |
|---|---|---|
| Ecommerce SEO Audit & Strategy | £400 | One-time payment |
| Monthly Ecommerce SEO | £700 / month | No fixed contract |
|
SPECIAL OFFER First Month of Ecommerce SEO |
FREE | Pay once your first lead comes in, as agreed in advance. |
Start with a clear SEO strategy and straightforward monthly pricing, without being tied to a long-term contract.
Who this service is for
A good fit if you run a Shopify, WooCommerce, Magento or custom store, want more organic revenue, and can act on recommendations (content approvals, developer changes).
Probably not a fit if you need results overnight, or you want a large multi-channel team rather than a dedicated consultant.
Where I work
I work remotely with ecommerce businesses across the UK, including London, Birmingham, Leeds and Manchester. If you’re looking for an ecommerce SEO expert in London, all my work is delivered remotely, so your postcode isn’t a barrier.
FAQ
What does an ecommerce SEO expert do?
An ecommerce SEO expert makes sure search engines can crawl and index your store properly, builds category and product pages that match what buyers search for, and grows organic revenue. The work covers technical SEO, architecture, content, structured data and conversion improvements.
How much does an ecommerce SEO consultant cost?
My monthly ecommerce SEO starts from £700 and a one-time audit from £400, with no fixed contract. Larger catalogues and migrations are scoped after a free audit.
What’s the difference between an ecommerce SEO consultant, specialist and expert?
In practice, very little. These terms describe the same role: an independent professional who plans and delivers SEO for online stores.
Should I hire an ecommerce SEO expert or an agency?
A freelance consultant gives you direct access to the person doing the work, usually at a lower cost. An agency suits large multi-channel campaigns.
How do you choose the best ecommerce SEO expert?
Look for ecommerce-specific experience, verifiable results with timeframes, a clear process, transparent pricing, and honest answers about what SEO can and can’t promise.
Can you help with Shopify, WooCommerce and Magento stores?
Yes. I’ve optimised stores on all three, and each has its own SEO issues, such as duplicate URL paths on Shopify, plugin conflicts on WooCommerce and layered navigation on Magento.
How do you handle an ecommerce website migration?
I benchmark the old site, build a full 301 redirect map, review staging, check launch day, and monitor closely after launch so rankings and revenue are protected.
How long does ecommerce SEO take?
Technical fixes can show results within weeks, while ranking gains for competitive category terms usually build over 3–6 months. It depends on your site, competition and starting point.
Do you work with London ecommerce stores?
Yes. I work remotely with ecommerce businesses in London and across the UK.
What do you need to get started?
Your website URL and read access to Google Search Console and GA4. Send those and I’ll start with a free audit.
Send Me Your Store. I’ll Show You What’s Holding It Back.
Send your website and I’ll reply with a free ecommerce SEO audit covering your crawl issues, rankings and the biggest revenue opportunities. No obligation.
Contact Us!
Free audit. Free trial. Just send your website.
WhatsApp Number
+44 07799 118248
Send Mail
praveenselva5655@gmail.com